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Our Story | Plant-Based Protein Company | Before the Butcher®

Our Story

The Vision Behind Before the Butcher

Founded in 2017, Before the Butcher emerged from a passion for creating delicious and sustainable plant-based proteins. Our founder and president, Danny O’Malley, recognized the growing need for high-quality plant-based alternatives that satisfy both taste buds and environmental concerns.

Our Mission and Values

At Before the Butcher, our mission is to provide high-quality, plant-based proteins that are both nutritious and flavorful. We are committed to:

Innovation

Continuously improving our products through research and development.

Sustainability

Reducing our environmental footprint by focusing on plant-based ingredients.

Accessibility

Making our products available to a wide range of consumers.

A Journey Rooted in Plant-Based Innovation

With years of experience working for one of the industry’s largest players in the plant-based sector, Danny gained invaluable insights into the world of meat alternatives. This experience fueled his ambition to establish a company that not only delivers exceptional products but also drives positive change in how we consume food.

Milestones and Achievements

FABI Awards

We are proud to have received the prestigious FABI Awards in 2019, 2021, and 2023.

NEXTTY Awards

We have achieved several milestones and received numerous awards from 2017 to today

The Team That Makes It Happen

Our success is driven by a dedicated team of professionals who share a common vision for a more sustainable future. From product development to operations, each team member plays a crucial role in bringing our mission to life.

Product Development Team

Food scientists and culinary experts who craft our delicious plant-based products.

Operations Team

Ensuring efficient production and maintaining the highest quality standards.

Sales and Marketing Team

Connecting with consumers and retailers to spread the word about our mission.

Customer Support Team

Providing exceptional service and support to our valued customers.

Looking Ahead

Under Danny O’Malley’s leadership and with the support of our incredible team, Before the Butcher is poised to continue pushing the boundaries of plant-based cuisine. We are excited about the future and remain dedicated to providing delicious, sustainable food options for everyone.

If you are what you eat...

Why not be caring,

Natural & Tasty!