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Plant-Based Meat Alternatives | Before the Butcher®

Leading the Plant-Based Revolution

At Before the Butcher®, we are at the forefront of the plant-based food revolution, committed to innovation, flavor, and sustainability.

Mission, Vision, and Values.

Before the Butcher’s Mission, Vision, and Values

At Before the Butcher®, we create patties, grounds, chunks, shreds, and slices—delicious plant-based proteins that elevate any meal. 

 What started with a simple idea—that food should be healthy, flavorful, and kind to the planet—has grown into a commitment to taste, texture, and sustainability in every bite.

Our mission is to make plant-based eating the norm, leading the way in sustainable food innovation. With a vision to be the trusted name in plant-based nutrition, we’re dedicated to offering healthier, tastier.

 •Before the Butcher •Before the Butcher

Values

Innovation

We are pioneers in the plant-based industry, constantly exploring new ways to improve taste, texture, and variety in our products.

Sustainability

We are committed to protecting our planet. From our ingredients to our packaging, we prioritize sustainable practices in every aspect.

Quality

We believe that great food starts with great ingredients. That's why our products are 100% plant-based, free from GMOs, gluten, dairy.

Integrity

We operate with transparency and honesty, ensuring that our customers know exactly what they’re eating and how it’s made.

Redefining Plant-Based Excellence

Making a difference in what you eat and where you live

Flavor, variety, and texture—these are the pillars of Before the Butcher®. Our plant-based patties, grounds, chunks, shreds, and more are crafted to seamlessly replace traditional meats in your favorite recipes. Since 2017, we’ve been creating 100% plant-based alternatives that taste and feel like chicken, beef, and pork—without gluten, GMOs, dairy, cholesterol, hormones, or antibiotics.

From home cooking to foodservice and private label, we have a full range of options to meet your plant-based protein needs.

Our goal is making great food (but winning awards and “Best of” is also cool)

Our Taco Ground earned a FABI award from the National Restaurant Association.
Before the Butcher’s Plant-Based Breakfast Sausage was a FABI Award winner in 2019 at the National Restaurant Association Show.
Real Simple Magazine voted us “Best Burger.”
Our Plant-Based Pepperoni has won a 2023 FABI Award from the National Restaurant Association.

Plant-Based Perfection

Plant-Powered

Meaty but Meatless